“The highlight of my summer was driving to Kentucky to pick up my new dog, Uno. Here he is pictured in his natural habitat – the couch.”


In this series of conversations, Behind the Scenes at Topos Labs, you’ll get a sneak peek into the various teams and people who contribute to our success. We’ll touch on everything from trends and product innovation to culture and passion.

Meet Liam Kelly, director of product marketing at Topos Labs. He is responsible for a host of programs, including leading user interface and user experience (UI/UX) designs and customer interaction, overseeing internal projects, and building product roadmaps. He is a graduate of UMass Amherst and spends his free time playing the guitar, piano or gaming on Steam. He recently welcomed a furry friend into his family.

Here’s my Q&A with Liam.

Parna: Tell me a little about yourself.
Liam: I started with Topos Labs as a part-time dictionary engineer while finishing college. I graduated from UMass Amherst with a degree in Philosophy, but my main interest has always been technology. I taught myself the basics of software development in my spare time, mostly using Swift for iOS apps, where I built games for fun or apps that I wanted, and could not find on the App Store. My liberal arts background coupled with my interest in tech was a perfect match for my starting position at Topos, allowing me to provide insight for Gracie, Topos’ software product, as an impromptu target audience.

Parna: What’s your role at Topos and how are you influencing the industry?
Liam:  I am the director of product marketing. However, in small companies, titles often don’t fully encapsulate the job. I am responsible for the team that builds our out-of-the-box models’ production, lead our UI/UX, oversee a handful of internal projects, lead customer interaction with clients, and help conceive and roadmap new functionality for the product. As for influencing the industry I am responsible for driving Gracie towards a low-effort, high-value natural language processing (NLP) modeling solution through market research, customer feedback, and user feedback.

Over the years I’ve discovered just how far ahead Gracie is from our competition. There is no such thing as ‘no-code NLP’ modeling outside of Gracie, and a lot of the NLP solutions are stuck in the past. Every company I’ve spoken to and worked with, from small startups to Fortune 500 companies, continue to use outdated methodologies that yield high false-positives like regular expressions and keywords to classify documents. My job is to help democratize artificial intelligence (AI) for natural language processing so everyone, no matter how technical they are, can integrate these powerful new capabilities in their work.

Parna: What do you like most about working at Topos Labs?
Liam: What I enjoy most about Topos is that my feedback is taken with genuine consideration and given a legitimate chance at becoming a part of the product. It’s not often that you get to work in an environment that takes employee’s input and acts on it quickly. At Topos, I feel rewarded for my critical thinking. Nothing is better than giving a demo and having a customer compliment the interface or the model-building workflow. Both of those components are areas where I have made my strongest contributions.

I would also be remiss if I didn’t mention the fact that Topos has given me an invaluable amount of experience through my roles in business, technology, management, and software design to name just a few. I’ve had the opportunity to travel to Europe, design both an interface and features for an AI platform, and given talks at NATO conferences. I am extremely grateful for these opportunities.

Parna: What do you when you are not working?
Liam: When I’m not working I’m strumming the guitar or playing the piano, taking videos of my dog Uno, or playing games on Steam.


A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era and support fund raising strategy. She is the CMO of Topos Labs and founder of Brand and Buzz Marketing.